Amazon is cracking a trillion dollar mark

Amazon Bezos’ trillion saga

Malte Conradi, born and raised in Düsseldorf, studied Comparative Literature and Comparative Literature in Bonn, Paris and Berlin. Parallel to this, he completed internships and worked as a freelancer for various German and foreign newspapers and magazines – mostly in the cultural or business section. After graduating, he moved from the capital to Munich at the beginning of 2010 and since then has worked in the business department of the Süddeutsche Zeitung .

There is a widespread misunderstanding about Amazon founder Jeff Bezos: Many believe that he has made Amazon the largest retailer and can turn himself into the richest man in the world because he is a gifted visionary, a great strategist, or one had great idea. Of course, that’s not all wrong. Crucial is something completely different: Bezos is probably one of the greatest storytellers of our time. That’s what made Amazon a one-trillion dollar company, the second after Apple, which cracked that brand just a few weeks ago.

While other listed companies live under constant pressure and constant scrutiny by investors, who are demanding higher profits and distributions quarter on quarter, Amazon has always had the freedom to refuse. Although the stock exchange rules also force Bezos to provide investors with regular answers. But what the Amazon boss announces on such occasions is always the same: profits? Not so important! Dividend? No way!