Birkenstock boycotted Amazon

Birkenstock Schlappen maker battles online giants

Jan Schmidbauer, born in 1990, works as an editor in the business department. He grew up near Hannover. After studying economics, he moved to Munich and attended the German School of Journalism.

It’s one of those stories that are almost too good to be true. A story that can do a lot: A recalcitrant company on the one hand, a seemingly overpowering opponent on the other. A traditional German manufacturer who is proud of his cork footbed (“often copied, never reached”). And a global corporation that wants to deliver goods by drone soon.

It was a courier who traveled to Munich on the penultimate Thursday without a drone to declare a boycott on behalf of the Rhineland-Palatinate shoe manufacturer Birkenstock to the global corporation. Birkenstock, it says in the letter, the European subsidiary of the online retailer Amazon will no longer deliver from January. The boycott should apply to the entire Birkenstock range.

The shoe manufacturer raises serious allegations against Amazon: Among other things, on the marketplace operated by the online retailer platform “Marketplace” fake Birkenstock products have been offered. Amazon did not respond. Birkenstock speaks of a “disturbance of the relationship of trust”, of a “deception of consumers”.